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“Is Madison Avenue about to get Googled?” March 1, 2006

Posted by Zack W. Handley in General Musings, Google, Search, SEM, SEO.

The leader of a new group within Publicis says no.

Rishad Tobaccowala a top executive in the media-buying division of Publicis,says in a eat my words quote:

“I think Google has overextended, like Napoleon opening up a Russian
front,” he said last week in an interview in London. “I think they are
a very amazing company that will take over nothing.”

I think Rishad and his ilk are about to see Google (or yahoo or MSN or ReachWest) take something from them they didn’t even know was up for grabs…..can’t even imagine…Marketing and Ecomm group managers in top corporations are sooo much more sophisticated than these firm give them credit.

They don’t need to be hand held.

They don’t need the floor to ceiling ocean views

They don’t need the cynicism and holier than thou attitude…

They don’t need the mark ups…

They NEED CRYSTAL CLEAR ROI ….new media firms are giving that to them…. Buh bye, Rishad.



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