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Has a Company Ever So Well Documented Ever Challenged an Industry So Aggressively March 3, 2006

Posted by Zack W. Handley in General Musings, Google.

And Won? Is this the right strategy? Frontal Assault?

GM challenged Ford (with colors) and created the largest company in the world.

Schwab created the discount brokerage and is still a huge name in the industry.

Microsoft targeted Desktop Software, and Server Software and did very well but much of it owing to the OS monopoly that allow “noneconomic returns” as Gates used to call them

Dell targeted PC sales and was very successful for a long time.

Expedia, Travelocity, and others took on the Travel Agents and have created great businesses.

Does Google think that its technology is so superior, it can be this brash? Obviously. I somehow doubt it will be this easy.

Remember, most of the smart people don’t work for you….even if you are Google.



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