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Google OneBox (Leverage, Leverage, Leverage) April 23, 2006

Posted by Zack W. Handley in Best Stuff, Google, Microsoft, Search, VeryUseful, Web 2.0.
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When I was an college marketing intern at Microsoft in the 90s. They overused one term, i hadn’t heard or used (before then) since Finance class. LEVERAGE.

LEVERAGE. LEVERAGE. LEVERAGE. Every decision from corporate. Every Speech, Billg made. Every sales approach was (and of course is to this day) based on institutional LEVERAGE.

Who is taking that very Microsoft-ian approach now?

Google.

Who else could utilize their BRAND (not technology, I think Yahoo and MSN have comparable algos) and Goodwill to create OneBox.

MSFT couldn’t because they overtly compete with and want to OWN many/all of these product lines. Yahoo didn’t, because it is too consumer focused. Nope.

Google LEVERAGED Brand and Skills into a strong Enterprise Offering. Dont think they wont mash/build/integrate/LEVERAGE further up into the value chain.

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