Long Tail – Proof Positive May 16, 2006Posted by Zack W. Handley in Best Stuff, Google, Search, Web 2.0.
A recent study by Roger Magoulas and Ben Lorica of O’Reilly Research
provided strong data to support the assertion that online access drives
usage of content that is generally not available in print. We compared
sales reported through Nielsen Bookscan for the fourth quarter of 2005 with access logs from both O’Reilly’s Safari Books Online service and from Google Book Search. The result provides compelling support for Chris Anderson’s “long tail” theory.
Now how do we stop thinking about dumb Ajax-y websites and really take advantage of this????