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Zack W. Handley – Professional Bio

Zack W. Handley is a Search Engine Marketing Consultant with ReachLocal for the ReachWest agency. He assists Hotel Management Groups, Auto Dealer Groups and Auto Manufacturers with Google, Yahoo & MSN Pay per Click strategies. His team manages Search Marketing strategies for 3 Fortune 1000 Clients.
Prior to ReachLocal, he ran a West Coast Wealth Management team for WMFS & Morgan Stanley – Private Wealth Management in Bellevue, Washington. Both groups focused on Comprehensive Wealth Management for high net worth families and Business Advisory services for small and growing businesses. His entrepreneurial background in concert with his team’s broad experience and WMFS & Morgan Stanley’s extensive resources, allowed him to advise and add value to the most complex financial situations. Areas of proficiency –and greatest joys- include, Tax Advantaged Investments, Risk Management, Concentrated Positions, Multigenerational Wealth, Retirement Planning, Small Business Planning and non-correlated investments such as Hedge Funds, Private Equity & Managed Futures.
Mr. Handley co-founded Axxa Corporation, in 1996, as Business Development Manager to aid Microsoft Solution Providers in the access of Microsoft Certified technology professionals. He helped build the recruitment consulting practice into one of the most successful Microsoft Technology recruitment agencies in the US. Axxa successfully partnered with Microsoft, IBM Global Services, Cap Gemini and a host of Venture Capital firms such as NEA, Hummer Winblad, and Softbank. Axxa was acquired by the Bay Area’s largest retained search firm, The Pacific Firm, in August of 2000.
In 1995 he co-founded, Infocom Networks, one of the first Internet Service Providers in Texas. He helped build it into a successful business that was eventually sold to private investors.
While in college, Mr. Handley started his career at Microsoft Corporation in 1994 as a full time Marketing Intern in the Houston, TX field sales office. Mr. Handley received a BA in Marketing from University of Houston in 1995


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